| Channel | Which to Track? | How to Track? | How Often to Track? | Why to Track? | Nuke Scenario | What Does Success Look Like? |
|---|---|---|---|---|---|---|
| Search Engine Optimisation (SEO) | Organic Traffic Growth and keyword ranking | Google Analytics, Search Console, SEMRush, Keyword planner | Weekly | To measure the SEO efforts and monitor keyword performance | Organic traffic decreases for 6 weeks despite optimisations | Steady increase in organic traffic and higher rankings for key words |
| Bounce Rate, Time on Page and conversions | Google Analytics | Monthly | To ensure content relevance and user engagement | Bounce rate >70% or time on page <30 seconds consistently and no conversions | Bounce rate <50%, time on page >1 minute and increase conversions | |
| Partnerships | Number of new partnerships built | Internal sheets | Monthly | To check the impact of partnerships on user growth | Significant decline in new users for 3 months | Continuous growth in referrals from partnerships |
| Social Media Marketing | Engagement Rate and Follower Growth | Meta Tools | Weekly | To check content effectiveness and audience growth | Engagement rate <1% across platforms for 4 consecutive weeks, Stagnant follower growth for 2 months | Engagement rate >5%, growing follower base, |
| Increase in followers | ||||||
| Click-Through Rate (CTR) | Platform-specific Insights, UTM links | Bi-weekly | To measure the effectiveness of CTAs | CTR <0.5% on key posts consistently | CTR >2% on key posts | |
| Event Marketing (Webinars/Workshops) | Registrations vs. Attendance Rate | Zoom / Teams / Google Meet | Per Event | To ensure high participation rate | Attendance <50% of registrations for 3 events in a row | Attendance >70% of registrations |
| NPS / CSAT | Post-event surveys | Per Event | To measure event effectiveness | Average feedback score <3/5 for 2 consecutive events | Average feedback score >4/5 | |
| Paid Ads | Cost Per Acquisition (CPA) | Facebook Ads | Weekly | To monitor the cost-efficiency of ad spend | CPA increases >20% over 4 weeks with no improvement | CPA stabilises or decreases, maintaining target ROI |
| Click-Through Rate (CTR) | Ad Platform Analytics | Weekly | To measure ad effectiveness | CTR <1% consistently | CTR >3% consistently | |
| Google My Business Optimisation | Views, Clicks, and Calls | Google My Business Dashboard | Weekly | To track local search visibility and if users are calling / visiting | Sharp decline in views/clicks/calls for 2 months | Steady growth in views, clicks, and calls |
| Reviews and Ratings | Google My Business Dashboard | Weekly | To monitor brand reputation | Average rating drops below 4 stars | Average rating >4.5 stars | |
| Community Driven Growth | Active Users | Community Platform Analytics (e.g., WhatsApp, Facebook Groups) | Weekly | To measure community engagement | Active users decrease >30% for 2 consecutive months | Consistent growth in active users and engagement |
| Engagement Rate | Community Platform Analytics | Weekly | To ensure content resonates with the community | Engagement rate <2% for 4 consecutive weeks | Engagement rate >5% |
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