<aside> 🎯 GOAL → Finalise 3 critical acquisition channels that will work for BabyMD in the next 3 months

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<aside> ❓ ASSUMPTION → We don't know which acquisition channels work best for us yet. Once we identify them, we can set specific goals (e.g., "Acquire X users in Y months")

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<aside> ♾️ HYPOTHESIS → We believe that channel A will perform better than channel B for our target audience.

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Based on the user persona and the services offered by BabyMD, here are my suggestions for the Marketing channels →

Marketing Channels

<aside> 💬 USER INSIGHTS - “Whenever I feel lost or the doctor isn't available, I reach out to my friends or mothers in the WhatsApp group. I might not get the solution, but just knowing that someone else has gone through the same experience makes me feel relieved”

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<aside> 💬 USER INSIGHTS - "We trusted the gynecologist and our hospital where we delivered. So when they recommended and gave us a few options of pediatricians, we trusted them and decided to go ahead with them."

Deep Dive

Partnerships

Community Driven Growth