<aside>
A common mistake with CAC is rushing into solutions. To avoid this, I first decided to analyse the current position, past actions, and metrics to understand why the CAC is at its current level
Afterwards, I explored strategies to reduce CAC based on user interactions. Retention is also crucial, as it drives word-of-mouth and referrals, helping to lower CAC by improving overall customer satisfaction
</aside>
Maintaining the quality of customer experience
⬅️ PREVIOUS | NEXT ➡️ | 🏠 HOME