<aside> 💬 USER INSIGHTS - “I have referred so many people to my doctor, now that I think of it, my doctor should actually give me or my baby a gift. Laughs ”
</aside>
<aside> 💬 USER INSIGHTS - “I would never refer a doctor solely for a financial incentive. However, if I were to refer someone and receive some sort of benefit, I wouldn't mind. After all, babies can be quite expensive! Haha!”
</aside>
| Marketing Channel | Objective | Key Actions | Success Metrics |
|---|---|---|---|
| Search Engine Optimisation (SEO) | Enhance website visibility on search engines | Keyword research, content optimisation | Increase in organic traffic, higher conversion rate from organic search |
| Content Marketing and Social Media Engagement | Develop and distribute high-quality content. | Blogging, video content, email newsletters | Higher engagement rates on social media, Increased number of referrals |
| Community Building | Create a supportive network for parents. | Establish online communities, host webinars & workshops, leverage feedback | Increased community membership, Increased positive reviews and recommendations |
<aside> 💬 USER INSIGHTS - “I generally try to avoid using Google for searches because it can lead to a negative thought spiral. However, I follow a few Instagram pages that share helpful tips and home remedies. This content is always enjoyable because it's short and easy to consume”
</aside>
Current status →
Next steps → At least have 1,000 hits per month in the next 3-4 months (Presuming organic efforts only)
| Metric | Goal | Action |
|---|---|---|
| Page Speed | Reduce page load time by 2 seconds | Optimise images, minimise code, leverage a CDN |
| On-Page SEO | Improve keyword rankings by 10% | Optimise title tags, meta descriptions, header tags, and internal linking |
| Backlinks | Increase quality backlinks by 50% | Create high-quality content, outreach for guest posts, and participate in online communities |
| Mobile Friendliness | Improve Google PageSpeed Insights mobile score by 20 points | Optimise images for mobile, ensure responsive design, and address any mobile-specific issues |
⬅️ PREVIOUS | NEXT ➡️ | 🏠 HOME