How did I identify the current perception?

I spoke to a couple of parents and showed them the BabyMD website and the social pages. I asked them, tell me what are the things that you understand about the company?

What did I learn?

I could identify a key challenge: the current perception of BabyMD is heavily skewed towards being a doctor-driven platform. They could associate the brand with the following →

• Doctor consultations
• Medical assistance
• Query resolution via WhatsApp

Summary →

This strong association with medical care limits BabyMD’s potential to be seen as a holistic care platform.

The current perception restricts the brand’s identity to just being a provider of medical services, thereby reinforcing the idea that BabyMD is solely a doctor-driven platform.

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