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Doctors and their reputations often play a pivotal role in patients' choice of clinics or healthcare brands. Even large healthcare chains have faced this challenge. However, these chains have successfully built brands that people trust.
Considering this, I decided to focus on branding as a potential solution to our current situation.
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“How can BabyMD increase brand awareness and customer loyalty while reducing the dependency on doctors as the primary growth driver?”
Identifying the current perception
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