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Secondary research showed that CAC for Health & Wellness startups ranges from Rs.2,000 to Rs.2,500. Given this, reducing CAC drastically may be difficult, so I focused on increasing LTV instead. I also assumed a current CAC of Rs.3,000
Medical loyalty programs are tricky since you don't want to encourage unnecessary clinic visits. Instead, I proposed incentivising positive behaviours to aid brand building. User interviews also highlighted the demand for ancillary services, which I included in the strategy.
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Building a Customer Loyalty Program
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