<aside> ❌ Loyalty programs are typically based on customer spending and designed to ensure customer retention. I initially considered similar approaches for us, focusing on visits and expenditures. However, I realised this could be counterproductive. Why? Because nobody enjoys visiting a doctor's office. We can't incentivise more frequent clinic visits.
</aside>
<aside> ✅ I decided to focus on other aspects of the loyalty program that will support our business goals.
</aside>
You will get points for performing specific actions. Here is the list →
| Activity | Points |
|---|---|
| Social Media Engagement | 10 points per action (sharing and commenting) |
| Referral Activities | 1000 points per successful referral |
| Feedback Participation | 200 points per survey/feedback form |
| Webinar/Workshop Attendance | 300 points per event attended |
| Content Contribution (Including video testimonials) | 500 points per contribution |
| Writing a Google Review | 100 points per review |
| Community participation | 100 points once you join the community , 100 points per month you are active in the community |
| Tier | Point Range | Rewards and Benefits |
|---|---|---|
| Nurturers | 0-5,000 Points | BabyMD-branded gifts for milestone achievements |
Access to exclusive webinars | | Guardians | 5,001-10,000 Points | Personalised parenting guides based on child’s age and milestones
5% discount on our services (Capped at 1000 per month)
(+ everything present in the nurturers) | | Caregivers | 10,001+ Points | Exclusive online event for all the caregivers twice in a year
10% discount on our services (Capped at 1500 per month)
Access to our Beta testing group
(+ everything present in Guardians) |
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