Feature Summary Importance How it Works How can we test it?
Home Visits Offer pediatric care and consultations at the convenience of parents' homes Provides personalised care, caters to parents’ busy schedules, and reduces the stress of hospital visits The doctor will visits the child's home for check-ups, vaccinations, and consultations, scheduled via the BabyMD platform. Launch a pilot program in select neighbourhoods with existing customers, offering limited-time home visits at a discounted rate. Collect feedback on service satisfaction and demand.
BabyMD App A comprehensive mobile app for pediatric care, including booking appointments, accessing medical records, and getting health tips. Provides convenience, improved access to healthcare services Users download the app to manage their child's healthcare needs, including scheduling appointments, receiving reminders and can also do video consultations Develop a minimum viable product (MVP) with basic features like appointment booking and health tips.
Gamified Learning Experiences Introduce interactive, game-like educational content for parents and children to make learning about health fun and engaging Increases engagement and helps children develop healthy habits through play Incorporate quizzes, challenges, and competitions Create a series of simple, interactive quizzes or challenges within the existing BabyMD communities

<aside> 💬 USER INSIGHTS - Malvika, mother of a 3-year-old, stated that the current app (Syntagi) is the sole reason she's staying with her doctor, as it simplifies her life. Disha, whose child has mild ADHD, gave up after unsuccessfully searching for a doctor who could provide home treatment, as waiting at the hospital became problematic for her.

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